# How It Works

#### Introduction

<mark style="color:orange;">**HOLD**</mark> gives creators, artist and BNB entrepreneurs the ability deploy coins that anyone can trade.  Bring your ideas and crew to the only launch pad that is designed to reward you for holding.

#### Why HOLD?

* Launch a coin on <mark style="color:orange;">**BNB Chain**</mark> with a few clicks.
* Build an engaged community that is aligned with your success.
* **You** earn <mark style="color:orange;">**0.5 percent on every sell**</mark>, and your <mark style="color:orange;">**community earns 2.5 percent.**</mark> The platform earns 1%. Every sell feeds both you, your holders and provides revenue for improving the platform forever.
* <mark style="color:orange;">**0% fee on buys, 4% fee on sells.**</mark> The only platform that pays to HOLD.<br>

{% embed url="<https://vimeo.com/1125747076?share=copy>" %}

{% hint style="info" %}
**TL;DR: Launch in minutes. Anyone can trade. You earn 0.5% and your community earns 2.5% on every sell.**
{% endhint %}


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```
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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.